Make your art seen with The Italian Art Guide!
Choose the communication plan that best suits your needs to reach the most of The Italian Art Guide audience and beyond.
Contact us on theitalianartguide@gmail.com with any questions and choose the best communication strategy for you. Please title your email “PROMOTION QUERY”.
ADVERTISEMENT PACKAGES:
PACKAGE BASIC (FOR FREE)
text + photo documentation of your exhibition published on our website
Depending on our current editorial program, chosen articles published on the website will also be posted on our social media: Instagram, TikTok, and Facebook, and they will be added to a biweekly newsletter.
This package is free of charge and it’s for everyone who uploads their exhibition to our website.
PACKAGE SILVER
video production & promotion
Our team will visit your exhibition and create a professional video to be posted as a reel on our social media: Instagram, TikTok, and Facebook, and added to our biweekly newsletter.
Your video will be produced by professionals: FDMS Creative Studio.
This is a paid option for those who want to stand out.
PACKAGE GOLDEN
video production & promotion + more and more specific promotion
Within this option, our team will visit your exhibition and create a video to be posted as a reel on our social media: Instagram, TikTok, and Facebook, and we will add it to our biweekly newsletter.
Your video will be produced FDMS Creative Studio.
Additionally, you will have the opportunity to invest in a tailored social media promotion strategy. This will involve selecting a specific, to-the-point audience using our professional marketing measures, and you will receive a comprehensive report on the performance of the publication.
BANNERS
To gain more and constant visibility, have your banner published permanently on our website for the agreed-upon time.
Placed between “EXHIBITIONS” and “NEWS,” this area of the website generates the most traffic. When choosing this option, you don’t have to be selected or wait for acceptance. Our website banner is clickable, so it will direct viewers straight where you want. This advert is a cost-effective way to announce your event, exhibition, gallery, portfolio, project, etc.
This is a paid option for those invested in reaching a wide audience.
SOCIAL MEDIA
Our curated social media include:
- INSTAGRAM – with over 10,1 k followers,
- TIKTOK – with over 800 followers and a lot of engagement,
- FACEBOOK – with over 150 followers,
(updated on 19.06.2024)
Make your event seen without waiting in line for publication with these options:
- IG story
- IG post in the feed
- IG story + post
- IG live from our visit at the event
- IG reel
NEWSLETTER
Our newsletter reaches over four hundred people from the narrow artworld circle.
We send information about Italian exhibitions every two weeks.
Newsletters are a unique way to ensure your information reaches viewers, as email marketing is said to be among the most effective digital communication methods. Our Open Rate, a measure of the percentage of subscribers who open a specific email, has reached a medium of 49.35%. To put this into perspective, the industry average is around 17% (Influencer Marketing Hub), so we are tripling it!
Adding your banner to our newsletter is a paid option for those dedicated to effectively reaching insider artworld circles.
As media partners of Rea Art Fair 2023
If you’d like to advertise at The Italian Art Guide, or if you have any questions regarding the advertising options, please reach out to promotion@theitalianartguide.com
