Non pensare all’elefante rosa

«In the same way that water, gas, and electricity come from afar to our homes to meet our needs with almost no effort, so too will we be nourished by visual or auditory images, which will appear and disappear with the slightest gesture, almost at a nod.» It was 1928 when the writer and poet Paul Valéry wrote these words. What we might consider today as a sort of prophetic vision. With just one sentence, he precisely described what would later happen: our world, saturated with images and information.

It is in this light that curator Sara Parolini conceives the exhibition titled “Non pensare all’elefante rosa” (Don’t Think About the Pink Elephant), a title that also evokes the journey the exhibit will take us on. A succession of pictorial and installation works by Hyun Cho and Giulio Zanet, placed in dialogue within the spaces of  Traffic Gallery in Bergamo, aim to reflect on the concept of attention.